For the first time in Hong Kong history, the traditional New Year’s Eve fireworks show staged over the Victoria Harbour last week was broadcast live on YouTube along with major TV channels.
Tencent, one of China’s top Internet value-added services providers, is using LiveU’s portable transmission technology to stream live its innovative new reality series called “See where you are going”. The live online programme follows Olympic champions, movie stars and random guests in six cities around China (Suzhou, Hangzhou, Beijing, Tianjin, Qingdao and Shenzhen) as they perform various tasks.
Theater goers enjoy attending Broadway and Off-Broadway shows because the performances bring stories to life through music, dance, dialogue, lighting, set design, costumes, and makeup. What they don’t always get to see is what it takes behind-the-scenes to make all this happen.
LiveU has been present throughout the US Presidential Election season. From the beginning of the campaign trail, LiveU has supported everything from party debates to state caucuses and primaries. LiveU’s LU500 and LU200 units were out in force at this year’s Presidential Election events. The introduction of LiveU Solo this year also gave online content creators the opportunity for more complete coverage of election events.
The El Paso Chihuahuas, minor league baseball team in the Pacific Coast League (PCL) and Triple-A affiliate for the San Diego Padres, wanted to engage better with its 130K+ followers on Facebook. The team’s digital department had been dabbling in live streaming, but faced audio and video quality challenges when going live on Facebook.
Video content has become a major trend for organizations, brands and influencers alike. As more and more people are choosing to not only tell people about a service or product but show them, brands are now able to maximize their audience engagement efforts.